Branding
of the Digital Era
Having a good brand helps your business stand out. Think of branding like your business's personality online. It's not just about a cool logo, it's about how people feel when they see your business. With so many choices online, a strong brand helps people remember and trust you. And when they trust you, they'll more likely choose you over others whether it is a local store or an online business. People who like your brand might even share it with their friends. So, for us entrepreneurs, putting effort into branding is a SMART move to grow our business.
Brand Discovery
x SWOT
Knowing Your Brand &
Make a Move.
Specific
What do we want to accomplish?
Measurable
Success metrics that determine our objectives
Attainable
Time-related
Is this a realistic goal?
What is realistic time frame to meet as per goal-set?
Is this specific marketing goal aligned with the company objectives?
Relevant
People's recognition.
When people see your logo, and colors, or hear your business name, they instantly know it's you. It's like having a familiar face in a crowd the one which is familiar, and reliable brand.
SMART Conduct
Unique
A brand's unique identity is its signature in the marketplace. It differentiates a business from the competition, ensuring it is not just another face in the crowd. This singularity in branding ensures a memorable and distinguishable presence, helping consumers instantly associate specific qualities or values with a product or service.
Voices
Voices in branding represent the multitude of perspectives and narratives that shape a brand's story. It's about incorporating diverse insights, feedback, and experiences. This multifaceted approach ensures a brand resonates with a broad audience, fostering inclusivity and building a communal bond with its consumers.
Cultural
Cultural branding taps into shared societal values, traditions, and narratives. It connects with consumers on a deeper, emotional level by reflecting their cultural heritage or shared community experiences. Such branding is potent, as it ties the brand's identity to the collective memories and values of its audience.
Principle
The principles of a brand are its foundational values and beliefs. They guide every decision, from product development to marketing strategies. A brand rooted in strong principles garners trust and loyalty, as consumers believe in what the brand stands for and its commitment to upholding those values.
